I’m Ririe Cholid. I started my music career in 2011 as a business manager and part of the creative team at TulusCompany. Since 2019, I’ve been with Believe, where I now serve as Head of Artist Services, focusing on promotion, marketing strategy, and branding to support the growth of independent musicians in Indonesia. Over the past six years, I also launched two imprints under Artist Services—KithLabo for urban pop and Krumulo for Javanese pop—while working closely with artists across genres to help their music reach wider audiences.